Tuesday, October 13, 2009

A LA PETITE FERME PACKAGE DESIGN

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Designed by DesignersJourney | Country: Norway

"Madiran in South-West France is a simple countryside area as opposed to surrounding wine departments, often characterized by chateau´s and castles. The client wished to transmit this rustic atmosphere. The idea was to transmit an unpretentious "every day feeling" and to open a window to the smells, sounds and impressions of a simple life in the countryside. We wanted to create an identity that would reflect this authentic background by melting humor and pairing suggestions with intimate and nostalgic values."

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Bronze at Pentawards 2009

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