Take a booth, a curtain, a stool and 4 flashes. And you got yourself a great campaign for IKKS. The fashion and trendy brand made of photboothes the main subject of their latest advertising campaign. With the support of their two sponsored stars, the french actors Virginie Ledoyen and Vincent Perez. IKKS launched a great serie of photography with the two stars, putting them in a photobooth and making great prints out of it. This way, the brand, most known for being a children's brand, brings to their adult collection, the photobooth, icon of the chidlhood happiness. Photobooth is now named photomatikks.
Ikks Photomatiiks Vincent Perez
Ikks Ledoyen girl
Ikks virginie Ledoyen
Ikks Perez
And to go further with this billboard and print campaign, IKKS went to the top of their ideas making cool and originals videos for the IKKS website. You can see people in Photoboothes in funny situations. The girl that goes in to change her clothes, or the beatboxer that goes all the way on the highway. Named Videomatikks These video make us remember the saturday afternoon while we were kids, at the mall, always wanting to take pictures in those. Great campaign. Feel free to go IKKS website for more videos including the great one with Dark Vador.
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