Bright Side Lights by Rich Brilliant Willing

via：Design Milk

This summer, Artecnica is introducing new innovations that create, reflect, embody, and transform the concept light. It’s a fresh direction that accurately captures their latest sentiments (and the design industry overall): “Look up, look forward. Good things are on the way.”

Part of the collection are these Bright Side hanging lights by Rich Brilliant Willing, which each offer a message of optimism printed on the top of the light. The phrases on the glass are “Always look on the bright side of life,” You can’t have light without darkness,” and “In the right light, at the right time, everything is extraordinary” — messages that share the theme of optimism that underlies Artecnica’s newest collection.

Here are some shots from the NYIGF:

Along with Rich Brilliant Willing, the collection features Paula Arntzen, Stephen Johnson, Clara Von Zweigbergk, Tord Boontje, Emma Woffenden, Enrico Bressan, Tahmineh Javanbakht, and Studio Artecnica. Stay tuned for more posts on Artecnica’s newest pieces over the next week.